Switching Intention and Behaviors to Wetland Ecotourism after the COVID-19 Pandemic: The Perspective of Push-Pull-Mooring Model

This study used a push–pull–mooring model (PPM model) to build an integrated explain the influencing factors of tourists’ switching intention wetland ecotourism after COVID-19 pandemic. The push effect is crowding perception, pull nature-based destination attractiveness, and mooring risk perception COVID-19. collected 551 valid research samples by questionnaire survey in two world-class wetlands Taiwan. results regression analysis showed that push, pull, influenced ecotourism. Among them, regulated relationship between ecotourism, but did not regulate Finally, further behaviors. It expected people can go outdoors pandemic bring substantial economic benefits tourism ecological attractions